The Similarweb Model Context Protocol (MCP) Server enables AI assistants like Claude to directly access web analytics, traffic data, and competitive intelligence metrics without custom implementation requirements.
Similarweb the similarweb model context protocol (mcp) server enables ai assistants like claude to directly access web analytics, traffic data, and competitive intelligence metrics without custom implementation requirements.. The official Similarweb MCP server provides AI agents with standardized access to Similarweb's services, enabling powerful automation and integration capabilities that enhance developer productivity and streamline workflows.
This official MCP server is maintained and verified by Similarweb, ensuring reliability, security, and up-to-date functionality. Unlike community-maintained servers, this official integration provides long-term support, comprehensive documentation, and direct vendor assistance. The server is hosted on similarweb.com, guaranteeing secure and reliable access to Similarweb's services.
Whether you're building AI-powered applications, automating workflows, or enhancing your development tools, the Similarweb MCP server provides a standardized way to connect AI agents with Similarweb's extensive platform capabilities. This integration enables natural language interactions with Similarweb, making it easier than ever to leverage Similarweb's features through AI assistants like Claude, ChatGPT, and Cursor.
https://mcp.similarweb.comGo to Settings → Cursor Settings
Click "Add new global MCP Server"
Paste the MCP configuration into mcp.json and restart
Or manually add to your mcp.json:
{
"mcpServers": {
"similarweb": {
"url": "https://mcp.similarweb.com"
}
}
}The official Similarweb MCP server enables AI agents to:
These capabilities make it easy for AI agents to work with Similarweb as part of a larger automation strategy, enabling seamless integration between AI assistants and your existing tools.
The Similarweb MCP server provides 26 tools for AI agents to interact with the platform. Use the search below to find specific tools.
| Tool Name | Description |
|---|---|
ad_networks | Get incoming or outgoing ad networks data for a specific website |
app_details | Get detailed information about a mobile app by its ID (title, image, publisher, price, category, rating) |
app_install_penetration | Get the percentage of devices in a specific country with the app installed |
app_store_rank | Get app store rank over time for a specific mobile app (Android and iOS) |
audience_interests | Get audience-interests (also-visited websites) for a specific website |
audience_overlap | Get audience overlap data by comparing between 2 to 5 websites |
deduplicated_audience | Get deduplicated audience metrics for a specific website (desktop/mobile web breakdown) |
demographics | Get demographics metrics for a specific website (age and gender shares) |
geography | Get traffic and engagement metrics for a website broken down by country |
keywords_overview | Get an overview of keyword or keyword list performance (search volume, click distribution, competition metrics) |
leading_folders | Get leading folders traffic share data for a specific website |
popular_pages | Get popular pages metrics for a specific website |
ppc_spend | Get money spent monthly on paid search advertising for a specific website |
referrals | Get incoming or outgoing referral websites for a specific website, showing traffic sources or destinations |
segment_traffic_and_engagement | Get traffic and engagement metrics over time for a specific segment of a website |
segment_traffic_sources | Get segment traffic and engagement broken down by marketing channels |
serp_clicks | Get clicks trend over time for each website from the top websites for their keyword or keyword groups |
serp_players | Get the top websites driving search traffic for a specified keyword or custom keyword list |
similar_sites | Get similar websites for a specific domain, showing domains with similar audience and traffic patterns |
subdomains | Get subdomain traffic share data for a website |
technologies | Get current technologies used by a specific domain |
traffic_and_engagement | Get traffic and engagement metrics over time for a specific website (visits, average_visit_duration, pages_per_visit, bounce_rate, page_views, unique_visitors, new_users, returning_users) |
traffic_by_demographics | Get traffic metrics for a certain demographics group |
traffic_sources | Get traffic metrics broken down by marketing channels (direct, display ads, mail, organic search, paid search, referrals, social) |
website_keywords | Get the keywords driving search clicks for a specified domain |
website_rank | Get website rank over time for a specific website (country_rank, category, category_rank) |
Last updated: January 29, 2026 at 12:00 PM
AI agents can use the Similarweb MCP server to automate repetitive tasks and manage workflows within Similarweb's platform.
The MCP server allows AI agents to query and retrieve data from Similarweb, enabling intelligent data analysis and insights.
Developers can integrate Similarweb capabilities directly into their AI coding assistants for seamless workflows.
Visit https://www.similarweb.com, create an account, and generate an API key from your dashboard. Most tools offer a free tier to get started, making it easy to begin using the Similarweb MCP server.
Yes, this MCP server is officially provided and maintained by Similarweb. The endpoint https://mcp.similarweb.com is hosted on their official domain similarweb.com, ensuring reliability and security.
The Similarweb MCP server requires appropriate API credentials and permissions based on the operations you want to perform. Check the documentation for specific permission requirements.
Yes, you can configure the same MCP server across Cursor, Claude Desktop, Cline, and other MCP-compatible clients simultaneously. Each client maintains its own configuration.
The MCP server itself is free to use, but you may need a Similarweb account and API access, which may have its own pricing tiers. Check https://www.similarweb.com for current pricing information.
The Similarweb MCP server enables AI agents to analyze data and generate insights. The Similarweb Model Context Protocol (MCP) Server enables AI assistants like Claude to directly access web analytics, traffic data, and competitive intelligence metrics without custom implementation requirements. This allows you to interact with Similarweb's platform through natural language commands in your AI assistant.
Ensure your API key is correctly configured and your network allows outbound connections to similarweb.com. Verify that the MCP endpoint URL https://mcp.similarweb.com is accessible from your network.
Verify your API key is valid and has not expired. Generate a new key from https://www.similarweb.com if needed. Make sure you're using the correct authentication method as specified in the documentation.
Check Similarweb's status page for any ongoing incidents. Try restarting your MCP client and verify that the server endpoint is correct. If issues persist, consult the official documentation or support channels.
Explore other official MCP servers that work well with Similarweb:
The Model Context Protocol (MCP) is an open standard that enables AI models to securely connect to external APIs, tools, and data sources. This official MCP server from Similarweb provides standardized access to their services, allowing AI agents to interact with Similarweb's platform seamlessly.
To manage all your MCP servers in one place, use Apigene's MCP Gateway, which provides centralized management, security, and governance for all your MCP server connections.
Learn more about MCP in our complete guide or browse our FAQ for common questions.